I help brands to connect with consumers, through cultural insight and intuitive strategy

Creative, editorial and social strategy for intuitive thinkers and purposeful brands

Some strategists fixate on data and demographics. I prefer to tune into the zeitgeist. I’ve spent years engaging with luxury brands and their audiences – both as a magazine editor and a consultant – and nothing replaces creative intuition, emotive storytelling and an understanding of human nature.

With a natural instinct for brand, Aleks helps us craft compelling, ownable and integrated content strategies to more clearly communicate who we are and what we do in a rapidly changing sector. Drawing on his journalistic background to bring authentic storytelling to everything he does, Aleks has the rare ability to contribute to big picture thinking through to rolling up his sleeves and getting stuck in. He is a trusted partner to TOG

Daniel Tucker

Head of creative and content, The Office Group

Birch has worked closely with Aleks for several years. He’s one of our most trusted collaborators and leads on content strategy and storytelling for a wide range of our clients. We find his journalistic background invaluable. He brings a wealth of experience in brand storytelling and editorial thinking to the agency, and responds intuitively to even the toughest of creative briefs.

James Allen

Founder, Birch

It’s rare to work with someone who is an expert in multiple disciplines. Aleks is an adept brand strategist, editorial strategist, content marketer and writer. He underpins his work for us with commercial acumen, and an acute understanding of what our audience are thinking and feeling. He understands where our brand is at today, but keeps an eye on what tomorrow looks like too. He makes delivering complex projects a straightforward, and soft, process

Gavin Chetty

Brand director, Way of Life

Writing on men’s style and luxury for global media brands

I help brands to connect with consumers, through cultural insight and intuitive strategy