Cherchez le man

(FT How To Spend It)

He's with the rebrand

(FT How To Spend It)

Upwards Trends: De Fursac


On Royal Wedding Style

(BBC World)

Conscientious Objects

(FT How To Spend It)

Rise of the Robot Tailor

(Robb Report US)

A Guide to Menswear in St James’s

(Australian TV)

Suited to the Times

(FT How To Spend It)

Is Savile Row Hanging by a Thread?

(Robb Report US)

Trainer Spotting

(FT How To Spend It)

The Shape of Things to Come

(The Rake)

Keep Your Knits About You

(FT How To Spend It)

How to Dress up Without Standing out

(Permanent Style)

©2021 Aleksandar Cvetkovic Limited

Aleks is a journalist and strategist. He writes on men’s style for international publications including the Financial Times, Monocle and Robb Report. He’s the founder of Standfirst Creative Strategy, a boutique consultancy that offers creative, editorial and social strategy to progressive corporates and luxury brands. He is also the host of HandCut Radio, a critically acclaimed podcast that explores the world of men’s style and luxury with industry insiders and leading brands. He lives in north east London.


Alongside freelance editorial for magazines and newspapers, Aleks produces content strategies and campaigns for a diverse mix of brands.

He also consults on tone-of-voice, commissions and edits branded content for clients ranging from market-leading real estate providers to Savile Row bespoke tailors. He has experience in running multi-channel content schedules and works across print, digital and social.

Design: Studio Alba — Development: Official Business